Named “Philippines’ Leading Hotel Group” in the UK-based World Travel Awards from 2014 to 2023, Seda Hotels is wholly-owned and operated by Ayala Land Hotels and Resorts, a division of the prestigious conglomerate Ayala Corporation. Seda hotels are located in the most dynamic destinations in the Philippines: Bacolod; Cagayan de Oro; Cebu; Davao; Iloilo; Laguna; Makati; El Nido, Palawan; Quezon City; BGC, Taguig and Paranaque. Its success, since it introduced its first hotel in BGC in late-2012, has ensured continuous growth and expansion in the Philippines, with properties in Paranaque has already opened and Ayala Avenue opening in 2024. Seda is the Filipino word for silk, representing a seamless hospitality experience. It is a proudly Filipino brand that follows international standards, with operations aligned with responsible management.
To be the leading hotel brand synonymous with Filipino hospitality and memorable experiences.
Weaving Filipino hospitality and service excellence to create meaningful memories.
In our Employee Engagement Survey in 2023, Seda scored an outstanding 97%, far exceeding industry standards. Here’s what some of our employees are saying about their experience in the company.
Erwin – Asst. Housekeeping Manager, Seda BGC
"I started as a Public Area Attendant with the pre-opening team, was promoted to Supervisor and now, I am an Assistant Manager. Seda changed my life. Working here enables me to provide a good education for my son and my siblings. I also appreciate the “malasakit” culture of the company which is one of the many reasons that I have stayed loyal to them all these years."
Pam – Senior Food and Beverage Associate, Seda Vertis North
"Seda has given me so many opportunities for professional and personal advancement. I used to be very shy, but now I am confident in dealing with guests and am able provide the kind of service that helps makes their stay a memorable experience. I started out as a trainee. Through proper training and mentorship of my department heads, I have been promoted to Food & Beverage."
Armand Angeles – General Manager, Seda Nuvali
"In Seda, you are not treated as just an employee, but as a member of a very large family. The Company has afforded me many opportunities for professional and personal development that have allowed my family and I to live happy and fulfilling lives. Seda Hotels has proactively invested in my career, allowing me to grow from being a Night Manager to being part of the pre-opening team of five of our hotels. They have also empowered me to be the youngest Hotel Manager in the Company, instilling trust and responsibility to operate and manage three Seda properties: Centrio in Cagayan de Oro, Capitol Central in Bacolod and NUVALI in Sta. Rosa. Seda Hotels has an abundance of experienced and seasoned leaders from whom you can draw both support and inspiration. I can honestly say that Seda Hotels is second to none and is the home of many of the industry’s current and future leaders."
Van Louise C. Batao – Assistant Restaurant Manager, Seda Abreeza
"I started as an intern in in August 2013. Through the years, I have been promoted three times - first to Senior Service Associate, then to F&B Supervisor, and now, Assistant Restaurant Manager. My passion for service, the company culture and the support of the people around me are the reasons why I enjoy working here. It is an honor to be part of this team. I am continuously growing as a professional and my commitment to the company is as firm as ever.”
Kimberly F. Amomas – General Accountant, Seda Abreeza
"Seda Abreeza has given me the opportunity to develop professionally by giving me a role in the organization that suits my interests and abilities. Over the years, my skills have been continuously enhanced. The cross-functional trainings have enabled me to be flexible and perform multiple functions which have helped me become a better professional. Seda Abreeza offers such an amazing work environment that I consider my team my extended family whom I am always excited to see. I can't stress enough about our culture. We love to try new things, and not be afraid of failure. I'm grateful to the great leaders we have who inspire me every day to be passionate and to love my job every single day. I will treasure all the experiences and the relationship with the Seda Abreeza family. I wish for its continued growth and success in years to come."